Faisal Ahmed promoted to Head of Performance, Media for dentsu MENA

Faisal Ahmed promoted to Head of Performance, Media for dentsu MENA

Dubai, UAE – Dentsu today announces the promotion of Faisal Ahmed to Head of Performance, Media for dentsu MENA, a newly created role designed to strengthen client focus and provide operational leadership for Performance across the group’s media brands Carat, iProspect and dentsu X.

Leading a consolidated team of performance specialists across departments, Faisal will lead the integration of digital products, tools and capabilities to maximize opportunities for clients and respond to the changing needs of consumers. Encouraging the adoption of best practice in deploying relevant experiences, insights and technology, Faisal will be tasked with driving progressive and effective performance media strategies for dentsu’s clients across the MENA region.

Faisal has a wealth of industry experience with over 17 years’ specialising in software engineering, digital performance, analytics and client management roles, of which he has spent over 10 years with dentsu in various leadership positions.

“With the continued pace of digital transformation, brands and businesses should be taking a more holistic approach to digital performance management. Agencies are no exception; integrating our performance teams to combine the right talent, technologies, platforms, and processes will better enable us to deliver a top-class digital experience for our clients and partners. I am delighted to appoint