‘From zero friends to a community of thousands of women who inspire me’: Dubai social media influencer who uses fashion to fundraise for charity

‘From zero friends to a community of thousands of women who inspire me’: Dubai social media influencer who uses fashion to fundraise for charity

Jump to 2023, the Dubai-based Tunisian expatriate is now a mum to healthy 12-year-old twins and has a booming Instagram account under the moniker @dubaiprettyladies, with over 500,000 followers.

“I went from having zero friends to now having a social community of thousands of women who inspire and motivate me every day,” she said to Gulf News.

One glance at her Instagram, and you will find pictures of her in the latest couture pieces. However, Abdallah isn’t famous for being the typical fashion influencer. She is the ambassador for the Rashid Centre for People of Determination and a strong supporter of the Emirates Red Crescent (ERC).

“I want to give back to Dubai, it has given me everything. It’s the city of dreams. It has done so much for me, the least I can do is use my little power on social media.”

Her “little power” ended up creating a charity drive, which donated over 2,000 clothes from Ounass, a UAE-based online luxury retailer, for the victims of the Turkey-Syria earthquake earlier this year, along with Dh60,000 of her earnings, from Instagram collaborations, to ERC.

‘The women of the UAE taught me how to become a woman’: Abdallah’s journey from a lonely young woman to