Metro Brazil witnesses 210% sales growth in 2023, strategizes market expansion in 2024

Metro Brazil witnesses 210% sales growth in 2023, strategizes market expansion in 2024

UAE: Metro Brazil, a leading retail and eCommerce company for Brazilian shapewear products in the Middle East, witnessed a remarkable growth in 2023 fuelled by a 210 per cent increase in sales and a 161 per cent rise in the number of orders from GCC countries. The expectational growth is attributed to the company’s strategic collaborations, integration of advanced technologies and its state-of-the-art warehouse in Dubai CommerCity free zone.

Capitalising on this growth, Metro Brazil aims to expand its footprint across online marketplaces in the Middle East region in 2024, including Amazon, Noon and other leading marketplaces.

With the growing demand for shapewear in the GCC, among other Middle East countries, the company’s effort to strengthen its position in the regional market is in line with the changing retail trends. According to Metro Brazil’s latest report, the global addressable market is expected to reach a market size of USD 218.19 billion marking a 3.98 per cent increase by 2028, while GCC’s addressable market is expected to reach a market size of USD 3.5 billion by 2028, with a 1.83 per cent rise.

Alaa Kara Ali, CEO of Metro Brazil, said: “We are proud to witness remarkable growth in 2023 as a result of