No one branding and design unveils new visual identity for AD Festival

No one branding and design unveils new visual identity for AD Festival

No One, a part of AUG, the Branding and Design Agency, is proud to share the new positioning, identity and experience for the UAE’s vibrant arts and culture scene.

Abu Dhabi Festival, held annually under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, is a beacon for innovators, artists, and cultural enthusiasts. 

For 21 years, the Festival has nurtured creativity and innovation in empowering the nation’s youth. 

No One partnered with Abu Dhabi Festival to create a new visual identity and positioning that would set them on the right path. Adaptable and dynamic, the new identity comes to life to reveal the greatness of the festival, according to the company. 

Fadi Yaish CEO and Creative Chairman of And Us Group said: “This partnership is a testament to our team’s unwavering commitment to pushing branding and design boundaries, delivering tangible value, and staying true to our core principles.”

This year, Abu Dhabi Festival is aiming to attract performers and audiences from around the globe and position the festival as a major player on the global performance arts scene. 

Giovanni Borde, Executive Design Director of No One states: “Different from previous years, our main goal for Abu Dhabi Festival was to build an identity that