Premium menswear brand Psycho Bunny debuts in Middle East with Dubai store

Premium menswear brand Psycho Bunny debuts in Middle East with Dubai store

Image: Majid Al Futtaim Lifestyle

Majid Al Futtaim Lifestyle has opened the first Psycho Bunny store in the Middle East.

The Montreal-based polo brand’s store will be located in Mall of the Emirates in Dubai.

Founded in 2005 with a mission “to perfect the polo”, Psycho Bunny’s colour-driven collections comprise lightweight cotton T-shirts, comfy French terry and fleece sweats, elevated trousers, outerwear, quick-drying swim shorts, and accessories.

The brand’s hand-finished polo shirts are crafted in Peru with locally-sourced Pima cotton, featuring mother-of-pearl buttons and its distinctive 4,000 stitch embroidered logo: a playful-yet-edgy Bunny over a skull and bones insignia.

Fahed Ghanim, CEO, Majid Al Futtaim Lifestyle, said: “Majid Al Futtaim Lifestyle is thrilled to open the first Psycho Bunny store in the Middle East, a premium menswear brand that perfectly complements our existing portfolio and highlights our commitment to deliver unique and disruptive fashion experiences for our customers. Psycho Bunny’s combination of edgy and timeless designs will resonate well with the discerning tastes of our shoppers in the region.”

Highlights of the new Psycho Bunny store

The newly-opened Dubai store spans 1,795 square feet and is located on the first level of the mall. It features vibrant and colourful interiors, localised art mural and an LED video wall to