Tanla Platforms and MoEngage partner to offer highly personalized omnichannel experiences for consumer brands in the UAE

  • Date: 13-Jun-2023
  • Source: Zawya
  • Sector:Retail
  • Country:UAE
  • Who else needs to know?

Tanla Platforms and MoEngage partner to offer highly personalized omnichannel experiences for consumer brands in the UAE

Dubai: MoEngage, the most-trusted, insights-led customer engagement platform and Tanla, one of the leading and the most preferred global CPaaS providers, have partnered to enable highly personalized and superior customer experiences at scale!

This partnership under MoEngage’s Catalyst Partner Program, will enable over 1200 leading global brands working with MoEngage, to access crucial engagement channels like WhatsApp and SMS. This partnership strengthens Tanla's commitment to providing relevant, personalized, timely, and future-ready customer engagement to enterprises and their end-users.

Customer experience in today’s world has undergone a massive transformation, with interactions happening on a personal level, across multiple devices and touchpoints. In fact, 82% of customers feel more positive about a brand after engaging with their personalized content.

With more businesses being cognizant of this paradigm shift in consumer behavior, AI-powered conversational messaging and interactions will act as catalysts for accelerating the adoption of new engagement channels and omnichannel servicing.

In order to stay connected with customers, it is essential that brands ensure consistent and personalized engagement across new-age digital channels like WhatsApp, complemented by traditional channels like SMS, IVR, and call centers, among others.

To deliver this holistic customer experience, marketers need to eliminate data silos, orchestrate consumer journeys across channels, and engage customers on