UAE: e& money to expand offerings with co-branded cards, lending services and wealth management

UAE: e& money to expand offerings with co-branded cards, lending services and wealth management

Evision eyes more acquisitions and also plans to launch digital advertising services in Mena

Super apps allow users to access a variety of services through a single application without the need to switch to others. — Supplied photo

Published: Mon 12 Jun 2023, 3:55 PM

E& money, the fintech arm of e& life, aims to become a leading financial super app by expanding its portfolio into three main areas of co-branded cards, lending services, and wealth management.

“We aim to focus on customer satisfaction and enter into partnerships that facilitate international money transfers, expand networks for receiving and delivering money worldwide, and provide smooth and secure digital customer experiences. To achieve these goals, we will continue to update the application’s design, improve the user experience, facilitate service execution, build a special algorithm for lending services, design a loyalty programme, pursue partnerships, and seize investment opportunities,” said Khalifa Al Shamsi, CEO of e& life.

Super apps allow users to access a variety of services through a single application without the need to switch to others.

e& recently acquired a majority stake in Careem’s super app to expand the scope of digital services and offerings. The super app offers over 12 services, including food and grocery delivery, micro-mobility,