Spending on digital transformation set to soar – ZAWYA

Spending on digital transformation set to soar – ZAWYA

Spending on digital transformation set to soar. Investments in digital transformation and innovation will continue to increase across the UAE, as organisations look towards creating new revenue streams, reducing operating costs, and seeking new opportunities for growth, experts at the IDC Directions 2020 event said.. The latest research by the International Data Corporation (IDC) ahead of the event revealed that investments in digital transformation and innovation will account for 30 per cent of all IT spending in the Middle East, Turkey, and Africa (Meta) region by 2024, up from 18 per cent in 2018.. In order to thrive, organisations must define their new role in this digital economy and proactively address new customer requirements around personalisation and trust.. "A key driver towards digital transformation in the UAE started off with transforming the customer experience," he said.. "The next phase of digital transformation investments will revolve around creating new revenue streams for companies, monetising data, creating new opportunities to grow the business, and leveraging technology to reduce costs while creating new opportunities for growth.".