Agthia Group to acquire 60% of Egypt’s F&B retailer Auf Group

Agthia Group to acquire 60% of Egypt’s F&B retailer Auf Group

The Board of Directors of Agthia Group, one of UAE’s leading food and beverage (F&B) companies, has approved a strategic acquisition of 60 percent of Auf Group, a specialized healthy snacks and coffee manufacturer and retailer in Egypt.

Auf Group processes, manufactures, retails and distributes a broad portfolio of products across Egypt including coffee, nuts, healthy snacks and other confectionery products sold under the ‘Abu Auf’ master brand.

The transaction provides Agthia with a footprint in the attractive Egyptian snacking market and, together with last year’s acquisition of leading processed meat producer Atyab, facilitates the establishment of Agthia as a major player in the Egyptian consumer packaged goods industry.

The acquisition also reflects Agthia’s ongoing commitment to strengthening its portfolio and diversification into branded consumer goods. It will build on last year’s acquisitions of the GCC’s leading innovative healthy snacks and food company, BMB Group, and the Al Foah dates business, strengthening Agthia’s market, category, and channel portfolio.

Khalifa Sultan Al Suwaidi

Chairman – Agthia Group “As part of our strategy to stimulate growth and enhance our operations, we are focused on expanding Agthia’s footprint in the MENAP region. The acquisition of Auf Group is a compelling opportunity to bolster our delivery of this commitment,