Brands in the Middle East ready to bolster digital CX capabilities

Brands in the Middle East ready to bolster digital CX capabilities

Artificial intelligence has changed the way brands connect with customers, making it easier to create personalized experiences and nurture long-term relationships. As organisations seek to increase customer understanding, improve loyalty, and reduce churn rate, 48% believe that digital transformation implementation or expanding AI, chatbots, analytics, and cloud capabilities are of utmost importance to meet consumer demand and enhance the experience.

Riding the wave of digital transformation, Middle Eastern businesses have a vital task at hand of taking all these customer experience challenges heads-on and delivering on increasing customer expectations. Leaders of the region’s growing businesses came together at Customer Experience Live Show Middle East held over two days from 24-25 May 2022 at The Meydan Hotel, Dubai to delve deep into exploring emerging technologies, business models, and customer-centric strategies to deliver strong corporate performance and tackle current challenges.

Organized by Customer Experience Live, a unique digital platform, the event is dedicated to the regional CX industry, enabling organisations such as Emaar, Azadea, Mediclinic, Mashreq, First Abu Dhabi Bank, Al Rawabi, Unilever, Careem, OSN Talabat, GE Healthcare amongst others to create seamless interactions that reflect and enhance the value of a brand at every touchpoint. Supported by Sprinklr, Oracle, SAP, Ujet.cx, First Hive,