Freshworks holds first middle east focused edition of flagship customer event, Global jam

Freshworks holds first middle east focused edition of flagship customer event, Global jam

Dubai, United Arab Emirates: - Freshworks Inc. (NASDAQ: FRSH), a software company empowering the people who power business, successfully hosted the first-ever UAE edition of its flagship customer roadshow, Global Jam. Held in Dubai, the event brought together over 100 of the region’s most innovative CX, IT, sales and marketing professionals from a broad range of industries including airlines, retail, eCommerce, and consumer services with the aim of understanding and addressing key customer experience trends in the digital-first era.

Manish Mishra, Head - Middle East & Africa at Freshworks delivered the event keynote. Commenting on the regional market dynamics that now made Freshworks more relevant than ever he said, “The last two years have accelerated the pace of change globally, creating higher expectations from employees and customers. At the same time, the Work-from-Anywhere workforce model and the Engage-from-Anywhere customer experience model have put pressure on organisations to deliver faster time-to-value for technology-enabled initiatives. Our event arms regional businesses with unparalleled insight into the key CX trends they now need to navigate. Together with Freshworks, they can break down silos to empower employees to more easily create delightful experiences for the people most important to their business.”

A highlight of the event was