Large MENA region perfume manufacturer turns digital and leads a $4.4B Fragrances Market by 2027

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Middle East

Large MENA region perfume manufacturer turns digital and leads a $4.4B Fragrances Market by 2027

Large MENA region perfume manufacturer turns digital and leads a $4.4B  Fragrances Market  by 2027 Ajmal Perfumes, one of the Middle East’s largest perfume manufacturers, is driving the Middle East’s USD 4.4 billion fragrances market, by announcing today a digital transformation partnership with global technology company SAP. Middle East consumers are rapidly shifting from mass-market fragrances […]