The Best Startups Are Movements for Change

The Best Startups Are Movements for Change

Movement Thinking has changed behavior and minds for generations. Now it's time for startup founders to apply this to the core of their business to drive tangible change. Our economy and our world need it. And these founders will be rewarded. As a startup entrepreneur you need evangelism among your team and people outside the organization. Most often, startups are born because an entrepreneur sees a need that isn't being met -- they are innately dissatisfied with the status quo. At the very beginning, they have a "movement seed" built in, but too often, that gets lost in the bustle of rapid growth, fundraising, and / or operational evolution. The trick is to crystallize that movement idea, preserve and nurture it so that it grows alongside your business. When that happens, it becomes a true driver of growth that is additive, above and beyond to more familiar business drivers.For entrepreneurs, political and social movements may seem part of a separate realm. But in the new age of movements, startup founders galvanize when they speak about something larger than dollars and cents. They are best when they start a movement, not just a business."The world is full of problems to be solved, says