Bringing opportunity, profitability and simplicity

Bringing opportunity, profitability and simplicity

Veronica Martin caught up with Lars Schmermbeck, EMEA Senior Director Channel Sales at Zebra Technologies, to discuss why the channel is an important part of their business, how Zebra supports its Middle East channel partners and the key regional industry sectors Zebra focused on at the recent partner summit in Oman.

How does Zebra sell its products and why is the channel an important part of the business?

Zebra’s PartnerConnect program is a flexible program that is focused on our partners’ business model whether they are reselling, distributing, influencing, integrating or developing solutions. Zebra and its network of more than 10,000 partners across 100 countries innovate industry-tailored solutions for the enterprise edge. The channel continues to play a strategically vital role in Zebra’s route to market strategy – extending Zebra’s reach to better serve customers and now representing more than 93% of Zebra’s revenues in EMEA.

How does Zebra support its Middle East channel partners in building sustainable customer relationships?

Our Zebra PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding partners for commitment, competency and performance. Zebra’s PartnerConnect program is focused