How KSA can use digital marketing tools to reach tourism goals

How KSA can use digital marketing tools to reach tourism goals

Recently, Mahmoud Abdulhadi, Deputy Minister from the Ministry of Tourism for Saudi Arabia announced that the country’s goal of 100 million visitors by 2030 was being adjusted upward to 150 million visitors.

While this goal is lofty, our data shows that global flight bookings to the Middle East have increased 13 per cent year over year, highlighting continued interest and travel recovery.

With the right digital marketing technology and strategies, Saudi Arabia–and other Middle Eastern destinations–can capitalise on this increase to reach 2030 travel goals.

The rise of Saudi Arabia travel

Coming off of a banner year of Middle Eastern travel, Saudi Arabia faces stiff competition.

Recently, Tripadvisor’s 2023 Travellers’ Choice Awards ranked Dubai as the world’s most popular destination, and Qatar is experiencing renewed tourism interest after hosting the FIFA World Cup.

However, it’s important not to underestimate Saudi Arabia’s ability to draw tourists. From trips to Mecca to hiking up Mount Qara, Saudi Arabia has plenty to offer, which is why it’s the fastest-growing new year-round tourism operation.

Currently, the country is investing $800 billion in tourism initiatives, which includes a goal of welcoming more than 5 million Chinese visitors, and is now the first-ever Global Travel Partner of the World Travel Market trade show