METRO, Capillary Technologies team-up to helm multi-country B2B loyalty in 24 countries across Europe

METRO, Capillary Technologies team-up to helm multi-country B2B loyalty in 24 countries across Europe

Capillary will capture the brand’s high-volume transactions across multiple channels, including METRO’s 672 wholesale stores and 66 supply depots, whose IT-infrastructure is provided by METRO.digital. Solving the need for interfacing, data analysis, and identification of country-specific partners, Capillary’s AI-powered platform will enable METRO to target specific loyalty user groups, incentivize them with cashbacks, and support a self-service model that offers training and certifications.

Phase 1 of the loyalty implementation will be rolled out in 11 countries initially, among them France, Romania and Poland. Infosys is working closely with Capillary and Metro as the SI partner to connect the Capillary platform with the METRO Landscape by building a microservice layer to communicate with Capillary’s self-service loyalty platform.

Mario Quell, Product Manager Loyalty at METRO DIGITAL: ‘Already during the tender process we learned to appreciate CAPILLARY as an innovative and highly committed Loyalty provider. Especially the bonus and cash-back programs, which are important for our B2B customers, are fully covered by Capillary. We are pleased about a new, strong partnership and are proud to be able to offer our customers even more innovative solutions together with Capillary.’

Subhro Chakraborty, Vice President, Sales at Capillary Technologies, said, “We are delighted to be a partner in METRO’s