Al-Futtaim Toyota launches the all-new Toyota Crown to re-introduce an icon to the UAE

Al-Futtaim Toyota launches the all-new Toyota Crown to re-introduce an icon to the UAE

Building on the legacy of one of the world’s best-loved vehicles since the 1950s, Al-Futtaim Toyota is delighted to announce the launch of the 16th-generation Toyota Crown in the UAE

Published: Tue 13 Jun 2023, 4:26 PM Last updated: Tue 13 Jun 2023, 4:29 PM

. The highly anticipated flagship vehicle is ready to turn heads and inspire car enthusiasts across the UAE with its unique combination of bold design, powerful acceleration, and premium comfort. The All-New Toyota Crown has been built to provide an intuitive driving experience that will exceed expectations and establish a new benchmark in the premium segment throughout the seven Emirates.

The Crown first debuted in 1955 as the 'Toyopet Crown', Toyota’s first mass-produced passenger vehicle. When the first generation was launched, Crown came to symbolise 'innovation' and 'pushing the limit' within Toyota. Since then, it has gained recognition in Japan as Toyota’s premium sedan. It was also the first Japanese sedan to hit Middle East shores back in 1960, last being sold in the region in 2000.

Across the 15 generations of Crown, it has been a vehicle that has led the way with innovative technology — pursuing value through engineering that is one step ahead of its time.