Atomic Digital, Vichy, and Wavemaker unite to redefine beauty tech and skincare

Atomic Digital, Vichy, and Wavemaker unite to redefine beauty tech and skincare

Atomic Digital Dubai has partnered with Vichy and their new media agency, Wavemaker MENA, to build a beauty tech tool to educate skin specialists about the dangers of UV damage.

The collaboration represents a key step forward in skincare education and awareness.

By integrating face recognition, augmented reality, and AI technologies, the app offers an immersive experience that shows the effects of UV damage on the skin.

Dina El-Rayes, leading the initiative at Vichy, highlights the brand’s commitment to help individuals in the region with knowledge about skincare and protection against environmental factors like pollution and UV radiation.

By partnering with Atomic Digital Dubai and leveraging their expertise, the team has created a tool that not only educates but also engages users by visually showing the effects of UV exposure and the benefits of proper skincare, through products like Vichy Capital Soleil.

The AR experience developed through this collaboration presents a unique opportunity for brands to elevate their storytelling and engage with their audience in innovative ways.

By integrating AR technology into events and other marketing platforms, brands can create immersive and interactive experiences that captivate audiences.

The real-time interaction capabilities allow brands to tailor the storytelling experience to each individual user, providing personalised and engaging content