Carat MENA welcomes Alistair Burton as Data & Technology Partnership Lead

Carat MENA welcomes Alistair Burton as Data & Technology Partnership Lead

Dubai: Carat, a dentsu company, today announced the appointment of Alistair Burton as Data & Technology Partnership Lead. In this newly created role, Alistair will play a pivotal part in enhancing Carat's proprietary data and technology solutions, managing key partnerships, and driving best practice to optimise data and technology utilisation for more effective communication strategies.

Alistair will work closely across Carat’s client portfolio to reframe business challenges, marrying data and empathy to put the customer at the center in order to create mutually beneficial experiences. He will also leverage new partnerships, platforms and networks to design practices that magnify the number of relationships and touchpoints for connecting with customers.

Commenting on his appointment, Ramzy Abouchacra, CEO, Carat MENA, said: “We’re delighted to welcome Alistair to the team. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients to respond to today’s ever evolving market. He will elevate how we build the most effective strategies and solutions, maximising how digital capability, data, and technology can solve the challenges of today and deliver a new understanding of how to perform even better for tomorrow.”

With over 15 years of experience working in the industry, Alistair brings a wealth