UAE: FOO partners with MAF to transform customer experience

UAE: FOO partners with MAF to transform customer experience

UAE - FOO, an award-winning fintech solutions provider, has partnered with XSIGHT Future Solutions, Majid Al Futtaim’s (MAF) newly formed digital arm, to provide an embedded wallet experience for MAF’s retailers.

Carrefour, owned and operated by MAF in the UAE, is the first retailer to adopt this technology and has already launched the solution in the UAE, KSA and Egypt, with many more countries to follow. FOO has expedited Carrefour’s current refund process by integrating its closed-loop mobile wallet and stored value account (SVA) solution into Carrefour’s existing mobile app, enabling customers to receive instant refunds to their personal accounts.

The collaboration with FOO will streamline the hypermarket chain’s refund procedure and provide a more seamless shopping experience for its customers. The embedded wallet solution is just the beginning of a long-term partnership between FOO and XSIGHT Future Solutions, laying the groundwork for additional fintech capabilities that will soon be implemented.

Closed-loop solution

The agile and efficient closed-loop solution offers several benefits for both MAF and the end user. For instance, the credit received from the refund can be used immediately against purchases from any of its merchants, helping to drive customer retention. Moreover, retaining a significant portion of revenue within the MAF ecosystem