Top regional companies must prepare for up to $1trn loss in brand value

Top regional companies must prepare for up to $1trn loss in brand value

The world's biggest companies are set to lose up to $1tn in brand value as a result of the Coronavirus outbreak, with the aviation sector being the most affected, according to the latest analysis by Brand Finance, the world's leading independent brand valuation consultancy.. Brand Finance has assessed the impact of the COVID-19 outbreak based on the effect of the outbreak on enterprise value, as at 18 March 2020, compared to what it was on 1st January 2020.. Based on the impact on enterprise value, Brand Finance estimated the likely impact on brand value for each sector.. Emirati telecoms giant Etisalat is the most valuable consumer brand in the Middle East 50 2020 and UAE 25 2020 rankings for the third year in a row.. The brand is also the strongest telecoms brand in the Middle East and Africa - making it the sole brand in the region to maintain the prestigious AAA Brand Rating.. Alongside revenue forecasts, brand strength is a crucial driver of brand value..