An ideal platform, launchpad for local and foreign exhibitors

An ideal platform, launchpad for local and foreign exhibitors

Inayat-ur-Rahman, / The Arabian Travel Market (ATM) entered its second day on Tuesday. Exhibitors are upbeat about this year show, as the event features around 1500 local and foreign exhibitors. A cross-section of a leading participants and exhibitors share their candid views with Gulf Today. Rotana, one of the leading hotel management companies in the region announced the launch of its newest brand, Edge by Rotana at the Arabian Travel Market (ATM) 2022. Commenting on the announcement, Rotana President and CEO Guy Hutchinson, said: “We are delighted to announce the latest addition to the Rotana portfolio as we continue growing in the region and expanding into new markets. Edge is a true testament to our agility to create distinctive brands and adapt to market trends whilst continuing to deliver on our singular brand promise – Treasured Time. Two properties have already been signed under the brand, 328 keys in Dubai and a further 268 keys in Istanbul, and we are looking forward to growing the brand across the region and beyond. With over 11,000 skilled team members, Edge will enable under-performing assets to accelerate returns and leverage our knowledge and expertise”. Rotana currently operates 70 hotels in the Middle East,