Arabian Travel Market set to open next week in Dubai

Arabian Travel Market set to open next week in Dubai

Danielle Curtis, Exhibition Director ME – Arabian Travel Market, said: “Arabian Travel Market 2022 will reiterate the importance of the travel industry as we continue to address the challenges of Covid-19 while also outlining how we drive the industry forward.

“The tourism industry has rebounded incredibly well. As a result, we have seen a clear uptick in participation, with floor space increasing by over 85% compared to the previous year and Middle East exhibitor space eclipsing 2019 levels. We now have the perfect opportunity to hear from industry professionals on the latest trends helping the industry recover and flourish in many instances.”

In line with this year’s theme of ‘The future of international travel and tourism’, ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures and marketing material via innovative scanners and badges.

Further underscoring the technology focus is the revamped and rebranded ATM Travel Tech event, previously called Travel Forward. A host of exciting sessions will take place, including the vision for the NEOM and its strategy for creating memorable experiences by Andrew McEvoy, Managing Director of Tourism, NEOM. Elsewhere on the agenda, Zeina Dagher, CEO Emaar Entertainment,