Malaysia aims to draw 2m international tourists in 2022

Malaysia aims to draw 2m international tourists in 2022

Through this strategic agreement, Tourism Malaysia will work with Emirates to explore mutually beneficial initiatives that will drive tourism into Malaysia, and offer Emirates more opportunities to serve the market, which include familiarisation trips, workshops, seminars, digital campaigns, in-flight marketing campaigns and other marketing programs.

The mission's goal at the ATM is to re-establish and strengthen the region's commitment to good tourist cooperation, future partnerships and better cooperation with the travel and tourism industry.

Dato’ Sri Hajah Nancy Shukri, Malaysia’s Tourism Arts and Culture Minister said: “We will continue to place strong emphasis and focus on the Middle Eastern market in terms of outbound tourism. Hence, we will be stepping up our promotional efforts here.

“It is indeed a huge relief for the tourism industry as we welcome more international tourists, newcomers and regulars alike, to further boost our economy. Therefore, we hope for a strong rebound in our market as the border reopening will open doors for the tourism revival to bolster recovery. We are targeting to attract 2 million international tourist arrivals this year with more than RM8.6 billion ($2 billion) in tourism receipts.”

Malaysia’s participation at the recently concluded Expo 2020 Dubai thus provided a timely opportunity for sharing its multicultural