Mega events in the Middle East raises hope and confidence for restauranteurs

Mega events in the Middle East raises hope and confidence for restauranteurs

87 percent of operators expect higher footfall while 30 percent of restaurants are still wary of marketing spends, according to a recent updated PRIME (POSist Restaurant Industry & Market Evolution) Report released recently by POSist, a cloud-based restaurant technology platform in collaboration with Dubai Restaurants Group (DRG), a not-for-profit organization under the direct patronage of the Dubai Chamber of Commerce.

While there are high expectations from events like Expo 2020, T20 World Cup, and FIFA World Cup Qatar 2022™ to improve footfall and tourism, restaurant chains do not anticipate heavy marketing spending on promotional campaigns around the events, as their primary focus remains on improving margins and regaining lost business.

Ashish Tulsian, Co-Founder & CEO of POSist, added, “In this second Middle East edition of PRIME, we took a look at a broader view of how the restaurant industry is gearing up for growth alongside significant events in the region, such as the ongoing Expo 2020 and upcoming sporting events like FIFA World Cup Qatar 2022 and the boost in Kingdom’s tourism sector.”