Mideast’s first adventure tourism platform launches

  • Date: 07-Mar-2021
  • Source: Arab News
  • Sector:Tourism
  • Country:UAE
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Mideast’s first adventure tourism platform launches

The newly launched Sharjah-incubated Mughamer. com is making a splash in the adventure tourism space. This first of its kind website in the Middle East curates adventure activities for tourists and thrill seekers around the world. Co-founded by Mohamed Al-Musharrkh, and Sarmad Al-Zadjaly, the project is supported by the Sharjah Entrepreneurship Center (Sheraa) and the Sharjah Angel Investors Network “” a Sharjah Research, Technology and Innovation Park (SRTIP) initiative. The launch ceremony was held at SRTIP and was attended by Sheikh Fahim Al-Qasimi, executive chairman of the Department of Government Relations, Sharjah, and chairman, Higher Committee for Digital Transformation of Sharjah; Sheikha Hind bint Majed Al-Qasimi, chairperson of Sharjah Business Women's Council; Hussain Al-Mahmoudi, CEO of SRTIP; Najla Al-Midfa; CEO of Sheraa; and a number of officials and media representatives. In the first phase, the website offers visitors the opportunity to explore virtually and select activities of their choice across destinations in the UAE, Morocco, Brazil and Comoros Island. Gradually, more destinations will be included. The website offers access to a range of adventures and experiences, including safaris, mountain climbing, trekking, cycling, desert driving and camping trips through participating agents and destinations. The next phase of the project will include