UNWTO, Google host Tourism Acceleration Program in MENA

UNWTO, Google host Tourism Acceleration Program in MENA

CAIRO – 14 December 2020: The United Nations World Tourism Organization (UNWTO) hosted Thursday the second edition of the global Tourism Acceleration Program in the MENA region.

 

The program, which comes in partnership with Google, designed to boost innovation and digital transformation in the tourism sector in each of the UAE, Saudi Arabia, and Egypt by providing key insights and market intelligence for effective tourism planning.

 

The Acceleration Programme is part of the close partnership between UNWTO and Google. The first edition was held virtually and hosted by South Africa last September in an effort to accelerate the power of tourism, and drive sustainable growth for millions across the world. Following editions of the program will be announced on the UNWTO's website.

 

The event was online as well and was attended by UNWTO Member States' tourism ministers, top travel associations, tourism boards and Destination Marketing Organizations from across the region. 

 

Participants from Egypt included representatives from the Ministry of Tourism & Antiquities, Egypt Air, Memphis Tours and the Egyptian Tourism Promotion Board, and many others who gained first-hand access to UNWTO and Google's insights of the tourism sector and developed new strategies for a more sustainable recovery.

 

“UNWTO is