Ykone continues its expansion in the Middle East with the opening of two new offices in Riyad and Abu Dhabi

Ykone continues its expansion in the Middle East with the opening of two new offices in Riyad and Abu Dhabi

YKONE, the leading international influencer marketing agency in the fields of luxury and beauty, continues to expand in the Middle East. Present in Dubai since 2016, the agency announces the opening of two new offices in the region’s most dynamic cities, Riyad and Abu Dhabi.

Already established in Dubai for the past six years, YKONE has developed a regional hub through which to work alongside brands on influence campaigns and content creation. In the Middle East, YKONE already counts among its clients Procter & Gamble, L’Oréal, Coty, Canon and Marriott. At the heart of Dubai Design District, its local office will continue to collaborate with fashion, beauty and lifestyle brands.

This expansion is strategic as the Middle East is a true social media powerhouse supported by quality content creation due to a soaring and sophisticated influencer marketing industry. Indeed, the region is among the most active global regions in terms of social media consumption. According to a recent study by YouGov, 3 in 4 UAE residents follow some kind of social media influencer while nearly 80% of the population in KSA is an active social media user[1]. The population connected to these networks is also very young, especially in Saudi Arabia where