New tourism campaign launched by BTEA

New tourism campaign launched by BTEA

Within the framework of its promotional efforts for the Kingdom of Bahrain as leading and distinguished tourist destination and of increasing the number of visiting tourists, mainly the GCC citizens, to Bahrain soon after the elimination of Covid-19, the Bahrain Tourism and Exhibitions Authority has announced the launch of a new tourist campaign.



The new campaign, Ihnee Fee Al Bahrain # Ø¥Ù‡Ù†ÙŠ_في_البحرين, or Here in Bahrain, will coincide with #WEWILLMEET campaign, which was recently launched. The new campaign comprises three different stages over the year. The first, "Inspiration“ is linked to digital followers through interactive announcements and live sessions. The second is "Encouragement“ which will focus on promoting existing activities, while the third "Transformation“, will embrace direct live interaction with visitors, once events are resumed.



The Ihnee Fee Al Bahrain # Ø¥Ù‡Ù†ÙŠ_في_البحرين  campaign will be a part of the second campaign, "Encouragement“, which is inspired from the song, "Ya Marhab Fddkum“ (or you are welcome) by the Bahraini well known singer, Ahmed Al-Jumairy. The song was written by late Shaikh Isa bin Rashid Al-Khalifa on the occasion of the 1986 Gulf Football Tournament. The campaign will be launched on the Bahrain Tourism & Exhibitions Authority (BTEA) social media account while a set of artworks inspired from the song will be produced with the aim of