Omani app Pinch helps tourists find sites, facilities

Omani app Pinch helps tourists find sites, facilities

Providing comprehensive information about tourists spots and contacts, Pinch app has been developed by entrepreneur Fahmi al Ma’awali.Muscat – One-stop app Pinch is gaining traction. Providing comprehensive information about tourists spots and contacts, the app has been developed by entrepreneur Fahmi al Ma’awali.

The idea emerged in the wake of the COVID-19 pandemic with the objective of addressing the evolving landscape of domestic tourism. Called Pinch.om, the app aims to revolutionise the way travellers explore and experience Oman.

“As I observed a surge in domestic tourism, it was clear that people were increasingly relying on Instagram guides to discover new locations,” Ma’awali said.

“However, there were concerns about safety, navigation and the lack of reliable information, prompting the idea of creating an app that not only raises awareness of Oman’s beauty but also ensures a seamless and secure travel experience for adventurers.”

Originally named Smappy, the app has evolved since, settling on the name Pinch in a nod to users’ action when zooming in on online maps.

Fahmi al Ma’awali

Pinch.om has three primary objectives – to boost domestic tourism; empower guides and monetise expertise; and ensure safety, eliminate mystery and save time.

Ma’awali recognised the growing interest in exploring one’s own country and sought to fuel