Estée Lauder Flags Its Green Credentials In The Travel Channel

Estée Lauder Flags Its Green Credentials In The Travel Channel

Pop-ups like this at Qatar's Hamad Airport will, in future, be built with sustainable practices in ... [+] mind.



Estee Lauder Companies

The travel retail division of Estée Lauder Companies has outlined, for the first time (and with deadlines attached), its commitment to going green—with packaging and emissions a big focus.

The U.S. beauty company—which sells internationally-recognized brands like Bobbi Brown, Clinique, La Mer, MAC and Tom Ford Beauty—has existing pledges on the environment, and the world of travel retail is now joining in.

In normal, non-pandemic times the channel—encompassing airports, downtown duty-free stores, airlines, cruise ships, and border shops—has been among the company's highest-growing with a reach of more than one billion consumers a year.

Those shoppers are increasingly looking at sustainability as a trust marker. Gina Westbrook, director of consumer trends at Euromonitor International say that in 2021 ‘building back better' will be a key priority for them. A new white paper from the analyst also points to 69% of professionals expecting consumers to be more concerned about sustainability than they were before Covid-19.



In another study specific to the travel retail industry from Tax Free World