Saudi Arabia’s largest domestic tourism campaign launched

Saudi Arabia’s largest domestic tourism campaign launched

Riyadh – Saudi Summer, the Kingdom's largest ever domestic leisure tourism campaign, launched by the Saudi Tourism Authority (STA), has published visitor and spending statistics for the first half of the campaign, revealing a highly successful first phase.In the seven weeks since the campaign launch on 25 June, overall tourism spending has amounted to around SAR 6 billion (USD 1.6 billion) – an increase of 26 percent over the same period last year.“Saudi Summer is an invitation to the citizens and residents of Saudi Arabia to explore and get to know their own country better,” said Fahd Hamidaddin, Chief Executive Officer of the STA.“While we are focusing on providing multiple destinations and experiences for those already in the Kingdom, we are also preparing for international tourists to return, so we will