Saudi Arabia’s Red Sea Global unveils its own 73-key hotel brand Shebara

Saudi Arabia’s Red Sea Global unveils its own 73-key hotel brand Shebara

“Shebara is a beacon for all that RSG stands for, showcasing the very best in Saudi hospitality while setting new standards in responsible development and sustainable operations,” said John Pagano, Group CEO of RSG.

Shebara joins a roster of international hospitality brands operating at The Red Sea destination, including St. Regis and Ritz Carlton Reserve, as well as Six Senses, which began receiving guests this month.

The Shebara reveal also follows an announcement last month that RSG is developing Thuwal Private Retreat, an island destination that will also be wholly owned and operated by RSG.

The resort features a 30 to 40-meter reef drop-off close to the beach providing a spot for exploring ocean life. The resort is home to several overwater and beach villas and guests can arrive at the property by a 45-minute boat ride from the mainland or 20 minutes by seaplane. The resort was developed by Dubai-based Killa Design.

Saudi Tourism is experiencing remarkable growth. Tourism’s share of GDP has already shot from a modest 3 per cent in 2019 to 7 per cent since the launch of Vision 2030. Moreover, the government has revised the original target of hosting 100 million visitors a year by 2030 to 150 million.