Middle East ride-hailing app charting a successful course through coronavirus crisis

Middle East ride-hailing app charting a successful course through coronavirus crisis

The co-CEO of Middle East ride-hailing app Jeeny is hoping its journey through the current coronavirus can act as inspiration for others.

The company, a joint venture between the Middle East Internet Group (MEIG), Rocket Internet and IMENA, was forced to completely reinvent its model, which helped it retain its workforce and execute its last-mile delivery operations, while taking the best possible health and safety measures.

Eugen Bricius told Arabian Business: “Our ride hailing business dropped by 100 percent in full lockdowns that were implemented in Saudi Arabia and Jordan.”

This is when the company sought to reimagine its business model by re-designing its app and established large scale delivery partnerships with companies which required emergency last-mile deliveries until curfews were lifted.

“We worked closely with the Saudi government in providing a fleet of