Alitalia launches auction for its loyalty programme By Reuters – Investing.com

alitalia, programme, millemiglia, reuter,
Middle East
  • Date: 18-Nov-2021
  • Source: Investing.com
  • Sector: Transport
  • Country: Middle East
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Alitalia launches auction for its loyalty programme By Reuters – Investing.com

MILAN (Reuters) - Alitalia on Wednesday launched the sale of its Millemiglia loyalty programme, in another step to dispose its assets before being wound down.

The troubled Italian carrier, which last month was replaced by state-owned ITA Airways, said groups interested in entering the data room for the auction needed to express interest by Dec. 10.

Binding bids for the Millemiglia programme, which has a base price of 50.6 million euros ($57.22 million), are due by Dec. 13, Alitalia said.

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