All-New 2021 Ford F-150 Arrives in the Middle East – with More Tech, More Power, More Capability and The Region’s First Hybrid Electric Powertrain in a Pickup

All-New 2021 Ford F-150 Arrives in the Middle East – with More Tech, More Power, More Capability and The Region’s First Hybrid Electric Powertrain in a Pickup

With a reputation for toughness and a proven track record of 44 consecutive years as America's favorite truck, the Ford F-series lineup has continually raised the standards expected of all light duty trucks. And the all-new F-150 - launched in the Middle East today - is purpose-built to be the toughest, most productive F-150 ever. The all-new F-150 raises the standard for all light-duty trucks. It boasts best-in-class towing and payload capability, introduces all-new features to increase customer productivity, and an available all-new 3.5-litre PowerBoost™️ hybrid powertrain with Pro Power Onboard™️ - an integrated power generator. "We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,“ said Pedro Simoes, Middle East Marketing Director, Ford Direct Markets. "The F-150 is tougher than ever, packed with more advanced technology, and loaded with features that encourage owners to get out and enjoy their trucks more.“ Toughest F-150 ever The all-new F-150 starts with a durable, proven foundation - a fully boxed high-strength steel frame with a high-strength, military-grade, aluminium alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design,