One Of A Kind: Italian Coachbuilder ARES Design Brings Automotive Bespoke Experiences To The Middle East – Entrepreneur

One Of A Kind: Italian Coachbuilder ARES Design Brings Automotive Bespoke Experiences To The Middle East – Entrepreneur

February

28, 2021



7 min read











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Launched in 2015 by CEO Dany Bahar, along with Chairman, Waleed Al Ghafari, ARES Design merges traditional craftsmanship with tech to create one-off and limited-series vehicles for customers across the world. The result? A fleet of bespoke, personalized, and unique cars, completely tailor-made for the customer. Starting its roots in Modena, Italy, known as the world's supercar capital and home base of Ferrari, Maserati and Lamborghini, ARES is now poised to make its mark in the Middle East market.In December last year, the contemporary coachbuilder has opened its door to an all-new 250 sq. m. showroom located in Dubai, through which it promises customers an immersive brand experience and exceptional customer service. The company is also showcasing the newly launched S1 Projects, its deluxe ARES Coupé for Bentley Muslanne, the ARES Ultra Eight 1.2 for the Land Rover Defender, and its hand-crafted ARES Scrambler for BMW R NineT motorbike. ARES Design S1 Project. Source: ARES DesignThe Dubai showroom is marked as the first of six openings for the brand, with showrooms also set to open in Kitzbühel, Zurich, Munich, St. Moritz