Rivian’s first electric pickup truck, the $67,500 R1T, is MotorTrend’s Truck of the Year

Rivian’s first electric pickup truck, the $67,500 R1T, is MotorTrend’s Truck of the Year

MotorTrend on Monday the R1T, the first consumer model from electric-vehicle startup Rivian, its 2022 Truck of the Year. It's never a bad time to win an industry award, but Rivian snagged the "Golden Calipers" at a pivotal time for its business. The Amazon- and Ford-backed startup and is working diligently to prove to investors that it's a legitimate automaker and a worthy challenger to Tesla, which has dominated the EV market for a decade. "The is a monumental achievement and astonishes with a quality of design, engineering, materials, and technology unmatched in trucks today, while providing a driving experience like that of a high-performance luxury car," said Ed Loh, MotorTrend Group's head of editorial. Rivian launched deliveries of the R1T in September, three years after revealing a prototype to the world at the 2018 Los Angeles Auto Show. The $67,500 all-electric pickup aims to be a rugged, more outdoorsy alternative to Tesla's cars and SUVs. It features four-wheel drive, a , and , all wrapped in a sleek, luxurious package. It's the first electric pickup to hit the road in the modern electric era, beating out upcoming battery-powered trucks from , General Motors, and . Rivian plans to start