Time for the Middle East to go electric? How and why?

Time for the Middle East to go electric? How and why?

The UAE already has many success stories of private sector leadership putting huge efforts and investments in accelerating the transition to sustainable mobility. Audi Abu Dhabi dealership, Ali & Sons Motors and M Glory are two excellent examples.

Audi Abu Dhabi launched its first EV model under the e-tron umbrella nearly two years ago and the customer response since has been very encouraging. Mark Austin, Audi Abu Dhabi General Manager, said, “Audi is one of the leading premium auto brands to have introduced electric vehicles in the capital. Sustainability and electrification are two key pillars at Audi, and they are being incorporated into every aspect of the business. Our EV range has grown to include four models, with two of our latest electric spearheads on display at EVIS.”

“We conducted a survey last year to explore consumer sentiment and concerns towards EV adoption in the UAE. 40% of those surveyed expressed interest in purchasing an EV, with environmental concern being the top motivator (36%). This was closely followed by value for money, with 29% believing EVs offer better value in the long run, compared to petrol/diesel cars. These indicators display a fundamental shift in consumer attitude, which will ultimately be beneficial for