Two Lane Beer From Luke Bryan Relaunches With Constellation Brands

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Share to Linkedin NASHVILLE, TENNESSEE - SEPTEMBER 14: Luke Bryan performs onstage during the 55th Academy of Country ... [+] Music Awards at the Grand Ole Opry on September 14, 2020 in Nashville, Tennessee. The ACM Awards airs on September 16, 2020 with some live and some prerecorded segments. (Photo by Jason Kempin/ACMA2020/Getty Images for ACM) Country superstar and current American Idol judge Luke Bryan is relaunching his collaborative beer project with Constellation Brands STZ .

Rolled out in early 2020, Two Lane American Golden Lager was available in a seven-state market (Tennessee, Alabama, Georgia, Florida, South Carolina, North Carolina, and Virginia). Initial sales were strong, but as the country started to shut down due to the pandemic, the decision was made on September 1, 2020, to shelve the beer until March of this year. Country superstar and American Idol judge Luke Bryan with his new beer and hard seltzer. "Our marketing was focused on the lifestyle myself, and more...