Abu Dhabi Airports appoints Memac Ogilvy as lead creative agency

Abu Dhabi Airports appoints Memac Ogilvy as lead creative agency

Memac Ogilvy has been selected by Abu Dhabi Airports, the operator of Abu Dhabi’s five commercial airports, as its new strategic and creative agency. 

The agency’s role will encompass strategic and creative responsibilities for the brand’s commercial, free zone businesses, and social media platforms.

The focus will be on generating innovative ideas and experiences to accelerate its leadership position as the operator of one of the world’s fastest-growing airport hubs.

Memac Ogilvy was awarded the business after a competitive pitch process, demonstrating the agency’s proven strength in strategic creativity and effectiveness.

This marks an extension of the company’s growing portfolio of Abu Dhabi-based clients and underscores the agency’s shared commitment to promoting the Emirate while remaining one of the region’s partner for cultural, social, and economic growth.

Hadi Ballout, Managing Director, Advertising – UAE, Memac Ogilvy, said: “Abu Dhabi Airports’ multibillion-dollar capital development plan has spurred a brand transformation, encompassing a new mission statement and reframed company values. Seeking a strategic partner with strong creative and social integration and the right collaborative spirit, they found a fitting match in Memac Ogilvy.”

Ghassan Maraqa, CEO MENA, Memac Ogilvy, added: “We are honored to be working with this innovative and iconic brand during such a pivotal