Loyalty Programme incentives to boost sale of Omani products

Loyalty Programme incentives to boost sale of Omani products

Muscat: The Council of Ministry on Tuesday gave the green light to the 'National Product Loyalty Programme', which seeks to encourage consumers to go for Omani products and enhance the growth of local companies.According to the Small and Medium Enterprises Development Authority (Riyada), the loyalty program motivates consumers to make Omani products their first choice. It contributes to ensuring the continuation and growth of Omani companies.It will help to stimulate the sale of Omani products and ensure the sustainability of small and medium enterprises.The program enables the consumer to learn about national products, their prices, and where they are sold, apart from incentives and prizes linked to participation in the program.The General Secretariat of the Tender Board will be responsible for setting up and managing the program that will offer adding loyalty points in exchange for purchasing Omani products.Manufacturers will display products and offer incentives through shops connecting systems with the program.The Ministry of Ministry of Commerce, Industry, and Investment Promotion (MoCIIP) has been conducting campaigns in different governorates of the Sultanate of Oman to enhance awareness of Omani products and promote local investment.“Opting for Omani products is a real step towards promoting innovation and stimulating economic growth in