Tim Hortons sets its sights on a sustainable future with reusable coffee cups and containers, expected to hit stores by November 1

Tim Hortons sets its sights on a sustainable future with reusable coffee cups and containers, expected to hit stores by November 1

A crimson Tim Hortons coffee cup is ubiquitous across Canada and many parts of the United States, but the company is actively working on making them less likely to show up in garbage cans and landfills. This week, the fast-food chain — known for its , , and being named after a — announced three sustainability initiatives aimed at reducing waste that will be tested in a small number of its restaurants in Canada. Tim's will test single-use drink cups partially made of recycled paper that are compostable and recyclable. They'll also test reusable cups and food containers through program — that customers can get with a deposit of $3 and then return to restaurants for cleaning — starting on Nov. 1. Additionally, Tim Hortons is running a pilot to see if AI-assisted image recognition will help improve composting and recycling in 12 locations. The moves could help Tim Hortons avoid being named by Greenpeace Canada again by reducing the amount of its packaging littering parks, appearing on shorelines, or going to landfills. The new sustainability initiatives at Tim Hortons follow the company's recent switch to a strawless lid and RBI's announcement of to reduce its greenhouse gas emissions by