Adapt, reach and engage with Huawei’s advertising marketplace – The National

Adapt, reach and engage with Huawei’s advertising marketplace – The National

An ‘all-scenario smart ecosystem’ is Huawei’s vision to create a fully connected world. Through HUAWEI Ads, marketers can connect with their audience using the immersive digital advertising marketplace backed by the tech giant's robust digital infrastructure, coupled with enriched data and insights.

Creating exceptional campaigns for the most engaging customer experiences; HUAWEI Ads builds on great ideas using four core pillars — ‘Precision Targeting’, ‘Lookalike Modeling’, ‘Private Audience’ and ‘Insight Analysis’. ‘Precision Targeting’ is a method centred on data and audience insights, and ‘Lookalike Modeling’ uses a private real-time technique involving AI to identify similarities between users. Additionally, ‘Private Audiences’ focuses on consumers’ behaviour to reconnect with them, while ‘Insight Analysis’ provides critical insights on campaign data from multiple touchpoints, enabling marketers to reach their audience in the most impactful ways.