Ramadan to see surge in streaming activity across UAE

Ramadan to see surge in streaming activity across UAE

In the UAE, an increase in video streaming consumption in the next 12 months is expected to persist at a steady level

Video streaming services have further tightened their grip on viewers in the wake of the pandemic, experts say - Supplied

Published: Tue 5 Apr 2022, 6:04 PM

Residents across the UAE will consume a greater amount of entertainment content such as TV shows during the Holy Month of Ramadan, with local content and period dramas proving to be extremely popular among viewers during this time, expert have said.

Nadim Dada, VP of Programming & Content Acquisition at STARZPLAY, said that the platform has typically seen a “significant increase” in streaming during the Ramadan period.

“Last year our platform witnessed a 32 per cent uplift in consumption during the same period,” he said. “The Holy Month is a time when families and friends get together, bond and enjoy traditional Iftar and Suhoor, as well as indulge in entertainment such as TV series and movies.”

Similarly, recent research by YouGov, found that 45 per cent of UAE consumers envision streaming Netflix the most this Ramadan. In addition, data from YouGov’s Global Media Outlook Report for 2022 shows that digital media is likely to pervade in the