Why UAE organisations must empower conscious consumers to give back to nature this #festiveseason and beyond – ArabianBusiness.com

Why UAE organisations must empower conscious consumers to give back to nature this #festiveseason and beyond – ArabianBusiness.com

2021 has been a pivotal year for nature. Earlier this month, key political decisions were taken by world leaders on climate action, sustainable development and nature that will affect the health of our planet and people for decades to come.

Earlier this month we celebrated the UAE’s golden jubilee. It is vital now that we all come together – individuals, businesses and government – with the shared purpose to shape the next 50 years.

Global and local research consistently demonstrates that people want to contribute to a better, sustainable future in which humanity and nature take top priority. The Covid-19 pandemic has heightened this sentiment, bringing about a large increase in conscious consumers who are here to stay. Sixty-five percent of UAE consumers have reaffirmed their preparedness to incorporate more sustainable actions into their daily lives (Boston Consulting Group Middle East, 2021).