Genesis unveils X Concept Trilogy at Dubai Opera

Genesis unveils X Concept Trilogy at Dubai Opera

Dubai, United Arab Emirates:– Genesis revealed the X Concept Trilogy for the first time at the iconic Dubai Opera on the 8th of February 2023. The intimate viewing hosted VIPs to showcase Genesis’ experiment to the public for an “open-door moment” in its journey.

Demonstrating the brand’s versatility in design, the reveal included all three concepts, including the Genesis X Concept, the Genesis X Speedium Coupe, and the Genesis X Convertible.

The opulent showcase, aptly held at Dubai Opera, saw VIPs arriving in chauffeured Genesis cars, followed by an evening filled with awe-striking performances, breath-taking reveals, artistic food and beverages, and insightful words from key people at the helm of the brand.

Kickstarting the line-up in the brand’s journey was Omar Al-Zubaidi, Head of Genesis Middle East & Africa, followed by a talk session on the trilogy design and brand vision for Genesis led by Graeme Russell, Genesis Chief Brand Officer and Luc Donckerwolke, Group Chief Creative Officer.

Speaking on the success of the event, Omar Al-Zubaidi said, “We have had immense pride and joy in hosting the world’s first showcase of the Genesis X Concept Trilogy. These experimental models are strong and powerful symbols of the importance of design for the brand. We