Nanovo launches in MENA with game-changing phygital retail concept

Nanovo launches in MENA with game-changing phygital retail concept

Dubai, United Arab Emirates

Nanovo, an award-winning technology company specializing in creating digitized retail and service spaces for enhanced client attention and engagement, announced today that they’ve set up a regional office in the UAE.

Hitting the ground running, the company has already firmly established its credentials by teaming up with popular online retailer 6thStreet.com to launch their first brick and mortar store.

The result is a cutting-edge, digitally driven phygital space where 6thStreet.com customers with different shopping preferences – online and offline –come together in one place, a mix of the physical and the digital, thus adding a whole new futuristic Phygital dimension to the shopping experience.

Nanovo was involved at every step of the way from consultation and programming to the implementation of a proprietary phygital store system with digital experiences and tools seamlessly integrated into the new store using Nanovo’s signature SIGNIO software and platform. Discerning customers at the 6thStreet.com store in Dubai Hills Mall can select from more than 40,000 products at the self-service terminals, try them out in an automated and interactive fitting room, the heart of any phygital store, and complete their final transaction in the most convenient way.

Nanovo also designed a seamless and efficient communication network with