Samsung brings its ‘phygital’ space to Dubai Mall

Samsung brings its ‘phygital’ space to Dubai Mall

UAE: Samsung Gulf Electronics today announced the launch of its latest pop-up store in Dubai Mall, once again bringing its online offering, Samsung.com, to a physical creative space. As part of its 'Nowhere better than Samsung.com' campaign, the pop-up store allows customers to experience the best of Samsung's cutting-edge products across multiple categories, just in time for Eid Al Fitr.

Through the pop-up, the brand has combined physical and digital experiences in the same space. By integrating the two, customers can explore the many benefits of shopping for Samsung's products online while having a hands-on experience of the latest offerings.

In March, Samsung launched its first-ever online store pop-up at Mirdif City Centre, showcasing its Ramadan offers. The latest pop-up at Dubai Mall will focus on Eid offers and provide visitors with access to a diverse range of Samsung products, including mobiles, tablets, TVs, gaming monitors, home appliances, and more.

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said: "As we approach the joyous occasion of Eid Al Fitr, we are excited to bring our latest pop-up store to Dubai Mall, offering our customers the perfect opportunity to invest in gifts for their loved ones. A flawless fusion