Beaconsmind AG: Leading international off-price retailer relies on beaconsmind solutions

Beaconsmind AG: Leading international off-price retailer relies on beaconsmind solutions

- Roll-out planned in other BFL Group country markets in the Middle East and Europe

- Unique, individualised interaction opportunities with customers through innovative beaconsmind technology

ZURICH /PRNewswire/ -- beaconsmind AG (ISIN: CH0451123589) (Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, has contracted BFL Group as a new client. The company, headquartered in the United Arab Emirates (UAE), is one of the world's leading off-prize retailers in the fashion, gaming and household goods sectors. Under the umbrella of the BFL Group are brands such as "Brands For Less", "Toys For Less", "Homes For Less" and "Mumuso". In addition, BFL Group is the exclusive premium partner of Tchibo in the MENA region. The location-based marketing and analytics solution from beaconsmind will initially be used in several stores in the United Arab Emirates. In the near future, the use of beaconsmind's solutions will be extended to BFL Group's brick-and-mortar shops in the company's other country markets. In total, the BFL Group and its brands have around 80 stores in the UAE, Lebanon, Oman, Qatar, Kuwait and Malta.

The cooperation with the BFL Group came about through beaconsmind's partnership with the Seed Group, a company of The Private Office